Millon Auction Group presents an innovative and dynamic live-streamed auction format: multiple cities, two auction houses, one single catalogue.
#CheekToCheek: a name that evokes the perfect, harmonious, and captivating synchronization of the timeless duet by Fred Astaire and Ginger Rogers. A pas de deux, disciplined and choreographed, where the auction houses in Milan, Paris, Nice, and potentially other cities come together in a single, coordinated event, side by side.
In a single day, with just one live session, the auctioneer will ideally pass the gavel from one city to another, collecting bids from collectors and enthusiasts, almost like an artistic journey. With the #CheekToCheek auctions, MAG aims to organize regular appointments to offer clients a continuous stream of proposals, in addition to the traditional biannual events. Sellers will have the possibility to see their items presented, and buyers will enjoy fixed and appealing events: a constant opportunity for visibility and purchase.
----------